Sharper thinking at the cutting edge

We're obsessed with how ideas, trends, and movements manifest and travel through culture, simultaneously affecting our behavior and fueling the underlying societal tensions that define the modern discourse.

Cultural Vibrations is a proprietary platform that allows us to explore, research, and publish the insights and observations that directly inform our investment theses and act as a cultural radar for our portfolio companies and venture capital advisory services. Our unique methodology allows us to see around corners and anticipate 2nd and 3rd-order effects, providing valuable insights for venture capital decision-making and strategic guidance.

Our thinking is inspired by:

  • Market Activity

  • Internet Culture

  • Arts & Culture

  • Sociology

  • Psychology

  • Social Media Listening

  • Institutional Research

  • History

Download our Anual Journal

Cultural Vibrations Shifting Ground 2025

Exclusive content includes:

  • Friction As Growth: The Paradox of Hyper-Optimization with Tony Wang, Founder of Office of Applied Science 

  • Beyond the Illusion of Control: Navigating the AI Era Responsibly with Juliette Powell, author of "The AI Dilemma"

  • The Rise of the Cozy Web with Matt Klein, Head of Global Foresight at Reddit and Hannah Grey Futurist in Residence

  • The Reflecting Twenties with Alfred Malmros and Sam Peskin, co-founders of Early Studies

  • Debuting the Vibrations Index, a sample of Hannah Grey's proprietary Cultural Intelligence inspiring our thinking

    Plus more musings around agent to agent communication, AI security, and more from our network of contributors.

View our report archive

Cultural Vibrations Q2 2024

  • Dire State of AI-Generated Deepfakes

  • The Great Smartphone Unbundling

  • Parents & Students Debate The Value of College

  • Contributions from HG Network:
    Book recommendations from Adam Arola, PhD and Unpacking “Brat Summer” by brand leader Grace Gordon.

Cultural Vibrations Q1 2024

  • The Conscious Disconnection Movement: IRL Revival

  • Gen Z Money Dysmorphia

  • AI Content Provenance & Data Usage for LLMs

  • Feeling Worlds Not here: Spatial Computing, Haptics & Our Future

Cultural Vibrations
New Paradigms 2024

Exclusive content in the annual journal includes:

  • Navigating The Vibecession with Kyla Scanlon, creator, educator, and author

  • Spatial Computing Future with Robert Scoble, author and technology evangelist

  • What the “Next Ozempic” will Look & Feel Like with Erin Kim, JD, Biotechnology Consultant

  • Creative Bravery in this New Age with Rob Schwartz, ad legend and TBWA Executive Coach

  • ... and much more

Cultural Vibrations Q3 2023

  • AI Progress vs Protection

  • Challenging the 9-5 Status Quo

  • Reimagining Third Places

  • The Promise of Wearable AI

  • The Ozempic Effect: Social Side Effects of Medical Breakthroughs

Cultural Vibrations Q2 2023

  • Psychedelic treatment for PTSD

  • Freelancing 3.0

  • Gen Z's Sober-Curiosity

  • FOOH and Synthetic Marketing

Cultural Vibrations Q1 2023

  • Generative AI Hype Cycle

  • Creator Economy Maturation

  • The Loneliness Epidemic

  • Gen Z's Return to Religion

  • The Cultural Acceptibility of Dupes

Cultural Vibrations
Annual Journal 2023

Our inaugural journal includes the following exclusive content:

  • A primer on "strategic optimism" from Kate O'Neill, Tech Humanist and CEO of KO Insights

  • An explanation on why trends reports are trending by Matt Klein, Head of Global Foresight at Reddit and Futurist In Residence at Hannah Grey

  • Gen Z's most magnetic brands and how the media misrepresents Gen Z values by Andrew Roth, CEO of dcdx

  • An exclusive interview with Sean Monahan, cultural critic and creator of the term "vibe shift"

  • ... and much more

Cultural Vibrations Q3 2022

  • The Unbundling of Social Media

  • Celebrity Led Commerce

  • The End of Monoculture

  • Sustainabilty Redefined

Cultural Vibrations Q2 2022

  • AI Tools Disrupting Creativity

  • Physical + Digital Ownership

  • Nostalgia’s Dominance in Culture

  • Higher Education Crisis

Cultural Vibrations Q1 2022

  • The Web 2.5 Opportunity

  • WFH vs Return to Office

  • A New Generation of Caregivers

  • Exploring The Vibe Shift